Forced compliance in family decision-making



‘Forced compliance,’ a situation in which a person engages in a behavior that he or she would normally deem as inappropriate, is used in this study to examine conflict resolution in family decision-making. Specific hypotheses related to a major purchase decision are tested in a field study. The results indicate that those husbands or wives who have been forced to engage in counterattitudinal behaviors find numerous ways to justify their inconsistencies.