Recall and recognition effects of brand name imagery
Article first published online: 5 SEP 2006
Copyright © 1987 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 4, Issue 1, pages 3–15, Spring 1987
How to Cite
Robertson, K. R. (1987), Recall and recognition effects of brand name imagery. Psychol. Mark., 4: 3–15. doi: 10.1002/mar.4220040103
- Issue published online: 5 SEP 2006
- Article first published online: 5 SEP 2006
- Trinity University
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