When consumers switch brands
Version of Record online: 5 SEP 2006
Copyright © 1987 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 4, Issue 1, pages 17–30, Spring 1987
How to Cite
Mazursky, D., Labarbera, P. and Aiello, A. (1987), When consumers switch brands. Psychol. Mark., 4: 17–30. doi: 10.1002/mar.4220040104
- Issue online: 5 SEP 2006
- Version of Record online: 5 SEP 2006
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