An investigation of the determinants of cue utilization
Article first published online: 5 SEP 2006
Copyright © 1987 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 4, Issue 1, pages 63–74, Spring 1987
How to Cite
Sullivan, G. L. and Burger, K. J. (1987), An investigation of the determinants of cue utilization. Psychol. Mark., 4: 63–74. doi: 10.1002/mar.4220040107
- Issue published online: 5 SEP 2006
- Article first published online: 5 SEP 2006
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