Television advertising and childrens' attitudes toward proprietary medicine
Version of Record online: 5 SEP 2006
Copyright © 1987 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 4, Issue 3, pages 213–224, Autumn (Fall) 1987
How to Cite
Rossano, M. J. and Butter, E. J. (1987), Television advertising and childrens' attitudes toward proprietary medicine. Psychol. Mark., 4: 213–224. doi: 10.1002/mar.4220040305
- Issue online: 5 SEP 2006
- Version of Record online: 5 SEP 2006
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