Observation of a strategic household purchase decision
Article first published online: 5 SEP 2006
Copyright © 1987 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 4, Issue 3, pages 239–253, Autumn (Fall) 1987
How to Cite
Grønhaug, K., Kleppe, I. A. and Haukedal, W. (1987), Observation of a strategic household purchase decision. Psychol. Mark., 4: 239–253. doi: 10.1002/mar.4220040307
- Issue published online: 5 SEP 2006
- Article first published online: 5 SEP 2006
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