Can advertising influence experience?
Version of Record online: 5 SEP 2006
Copyright © 1988 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 5, Issue 2, pages 103–115, Summer 1988
How to Cite
Deighton, J. and Schindler, R. M. (1988), Can advertising influence experience?. Psychol. Mark., 5: 103–115. doi: 10.1002/mar.4220050202
- Issue online: 5 SEP 2006
- Version of Record online: 5 SEP 2006
A study is reported in which exposure to advertising has no immediate effect on subjects' beliefs, but subsequently influences the beliefs of those subjects who have had experience with the topic of the advertised claim. The study supports a model of advertising as an influence on the interpretation of experience.