Memory for implied versus directly stated advertising claims
Version of Record online: 6 SEP 2006
Copyright © 1989 Wiley Subscription Services, Inc., A Wiley Company
Psychology & Marketing
Volume 6, Issue 2, pages 87–96, Summer 1989
How to Cite
Harris, R. J., Trusty, M. L., Bechtold, J. I. and Wasinger, L. (1989), Memory for implied versus directly stated advertising claims. Psychol. Mark., 6: 87–96. doi: 10.1002/mar.4220060202
- Issue online: 6 SEP 2006
- Version of Record online: 6 SEP 2006
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