Memory for implied versus directly stated advertising claims
Article first published online: 6 SEP 2006
Copyright © 1989 Wiley Subscription Services, Inc., A Wiley Company
Psychology & Marketing
Volume 6, Issue 2, pages 87–96, Summer 1989
How to Cite
Harris, R. J., Trusty, M. L., Bechtold, J. I. and Wasinger, L. (1989), Memory for implied versus directly stated advertising claims. Psychol. Mark., 6: 87–96. doi: 10.1002/mar.4220060202
- Issue published online: 6 SEP 2006
- Article first published online: 6 SEP 2006
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