Raj Sethuraman is an assistant professor of marketing, College of Business Administration, University of Iowa, Iowa City, Iowa 52242.
Coupons and private labels: A cross-category analysis of grocery products
Article first published online: 8 SEP 2006
Copyright © 1992 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 9, Issue 6, pages 487–500, November/December 1992
How to Cite
Sethuraman, R. and Mittelstaedt, J. (1992), Coupons and private labels: A cross-category analysis of grocery products. Psychol. Mark., 9: 487–500. doi: 10.1002/mar.4220090606
- Issue published online: 8 SEP 2006
- Article first published online: 8 SEP 2006
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