On the neglect of volition in consumer research: A critique and proposal
Article first published online: 8 SEP 2006
Copyright © 1993 Wiley Periodicals, Inc., A Wiley Company
Psychology & Marketing
Volume 10, Issue 3, pages 215–237, May/June 1993
How to Cite
Bagozzi, R. P. (1993), On the neglect of volition in consumer research: A critique and proposal. Psychol. Mark., 10: 215–237. doi: 10.1002/mar.4220100305
- Issue published online: 8 SEP 2006
- Article first published online: 8 SEP 2006
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