An empirical investigation of the role of involvement with a gendered product



This article examines the role of involvement as an intermediate step between sex or feminine gender identity, and the frequency of arts attendance. A series of hypotheses concerning the significance of the relationships among the above constructs was developed, and data were collected from a sample of arts-goers with which to estimate a path model. The results of the analysis showed that sex and feminine gender identity do not affect attendance directly, but rather indirectly through the involvement construct. Moreover, while feminine gender identity has a direct effect on involvement with the arts, sex affects involvement indirectly as a result of childhood experience. © 1993 John Wiley & Sons, Inc.