An empirical evaluation of the kapferer-laurent consumer involvement profile scale

Authors

  • William C. Rodgers,

    1. Professor of Marketing and Consumer Behavior and Professor of Marketing and Marketing Research, St. Cloud State University, St. Cloud, MN 56301-4498
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  • Kenneth C. Schneider

    1. Professor of Marketing and Consumer Behavior and Professor of Marketing and Marketing Research, St. Cloud State University, St. Cloud, MN 56301-4498
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Abstract

The Consumer Involvement Profile (CIP) is tested across several samples of U.S. consumers. With one exception, the authors were able to successfully replicate the factor structure of the CIP, thereby concluding that the scale is a useful measure of several antecedents of involvement. However, two factors purporting to measure interest versus pleasure regularly merged into a single factor. The authors conclude that interest and pleasure cannot be distinguished from one another in the current applications. © 1993 John Wiley & Sons, Inc.

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