Psychology & Marketing

Cover image for Psychology & Marketing

July/August 1994

Volume 11, Issue 4

Pages fmi–fmi, iii–iv, 313–416

  1. Masthead

    1. Top of page
    2. Masthead
    3. Guest Editorial
    4. Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220110401

  2. Guest Editorial

    1. Top of page
    2. Masthead
    3. Guest Editorial
    4. Articles
    1. Psychology, Marketing & Recycling (pages iii–iv)

      H. Rao Unnava

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220110402

  3. Articles

    1. Top of page
    2. Masthead
    3. Guest Editorial
    4. Articles
    1. Attitudes and recycling: Does the measurement of affect enhance behavioral prediction? (pages 359–374)

      Stephen M. Smith, Curtis P. Haugtvedt and Richard E. Petty

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220110405

    2. Recycling as a marketing problem: A framework for strategy development (pages 393–416)

      L. J. Shrum, Tina M. Lowrey and John A. McCarty

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220110407

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