Psychology & Marketing

Cover image for Psychology & Marketing

November/December 1994

Volume 11, Issue 6

Pages fmi–fmi, 511–607

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. Masthead (page fmi)

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220110601

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. A process model of the effects of price promotions on brand image (pages 511–532)

      Kenneth A. Hunt and Susan M. Keaveney

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220110602

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