Psychology & Marketing

Cover image for Psychology & Marketing

January 1995

Volume 12, Issue 1

Pages fmi–fmi, 1–87

  1. Masthead

    1. Top of page
    2. Masthead
    3. Articles
    1. Masthead (page fmi)

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120101

  2. Articles

    1. Top of page
    2. Masthead
    3. Articles
    1. Attribute need fulfillment in product usage satisfaction (pages 1–17)

      Professor of Marketing Richard L. Oliver

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120102

    2. Exploratory comparisons of alternative memory measures for brand name (pages 19–36)

      Charles R. Duke

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120103

    3. A theory of reasoned action perspective of voting behavior: Model and empirical test (pages 37–51)

      Lecturer Kulwant Singh, Senior Lecturer Siew Meng Leong, Associate Professor Chin Tiong Tan and Associate Professor Kwei Cheong Wong

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120104

    4. Classical conditioning of unattended stimuli (pages 79–87)

      Gail Tom

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120106

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