Psychology & Marketing

Cover image for Psychology & Marketing

July 1995

Volume 12, Issue 4

Pages fmi–fmi, i–i, 239–370

  1. Masthead

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120401

  2. Announcements

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    1. Announcement from the publisher (page i)

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120402

  3. Articles

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    1. Introduction (pages 239–242)

      Harish Sujan and Venkatapparao Mummalaneni

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120403

    2. Risk taking in sales-force selection decisions: The impact of decision frame and time (pages 265–285)

      Greg W. Marshall, John C. Mowen and Thomas H. Stone

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120405

    3. A personal construct analysis of adaptive selling and sales experience (pages 287–304)

      Assistant Professor Charles E. Gengler, Associate Professor Daniel J. Howard and Kyle Zolner

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120406

    4. The effects of background music on consumers' desire to affiliate in buyer-seller interactions (pages 305–319)

      Assistant Professor Laurette Dubé, John-Labatt Professor Jean-Charles Chebat and Sylvie Morin

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120407

    5. Assimilation and contrast priming effects in the initial consumer sales call (pages 321–347)

      Assistant Professor Thomas F. Stafford, Associate Professor Thomas W. Leigh and Associate Professor Leonard L. Martin

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120408

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