Psychology & Marketing

Cover image for Psychology & Marketing

August 1995

Volume 12, Issue 5

Pages fmi–fmi, i–i, 371–466

  1. Masthead

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    5. Book Reviews
    1. Masthead (page fmi)

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120501

  2. Announcements

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    5. Book Reviews
    1. Announcement form the publisher (page i)

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120502

  3. Articles

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    5. Book Reviews
    1. Gender differences in gift exchanges: New directions from projections (pages 371–393)

      Associate Professor Mary Ann McGrath

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120503

    2. Belief when evidence does not support theory (pages 415–422)

      Barlow Soper, Gary E. Milford and Gary T. Rosenthal

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120505

    3. Situational effects on brand preferences for image products (pages 433–446)

      Bernd H. Schmitt and Clifford J. Shultz II

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120507

    4. Quantifying perceived differences in type styles: An exploratory study (pages 447–457)

      John Tantillo, Janet Di Lorenzo-Aiss and Richard E. Mathisen

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120508

  4. Book Reviews

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    5. Book Reviews

SEARCH

SEARCH BY CITATION