Psychology & Marketing

Cover image for Psychology & Marketing

August 1995

Volume 12, Issue 5

Pages fmi–fmi, i–i, 371–466

  1. Masthead

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    5. Book Reviews
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120501

  2. Announcements

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    5. Book Reviews
    1. Announcement form the publisher (page i)

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120502

  3. Articles

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    5. Book Reviews
    1. Gender differences in gift exchanges: New directions from projections (pages 371–393)

      Associate Professor Mary Ann McGrath

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120503

    2. Belief when evidence does not support theory (pages 415–422)

      Barlow Soper, Gary E. Milford and Gary T. Rosenthal

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120505

    3. Situational effects on brand preferences for image products (pages 433–446)

      Bernd H. Schmitt and Clifford J. Shultz II

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120507

    4. Quantifying perceived differences in type styles: An exploratory study (pages 447–457)

      John Tantillo, Janet Di Lorenzo-Aiss and Richard E. Mathisen

      Version of Record online: 11 SEP 2006 | DOI: 10.1002/mar.4220120508

  4. Book Reviews

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    5. Book Reviews

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