Psychology & Marketing

Cover image for Psychology & Marketing

October 1995

Volume 12, Issue 7

Pages fmi–fmi, i–i, 585–682

  1. Masthead

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    1. Masthead (page fmi)

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120701

  2. Announcements

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    1. Announcement from the publisher (page i)

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120702

  3. Articles

    1. Top of page
    2. Masthead
    3. Announcements
    4. Articles
    1. Effects of ambient odors on slot-machine usage in a las vegas casino (pages 585–594)

      Dr. Alan R. Hirsch

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120703

    2. Ecoscale: A scale for the measurement of environmentally responsible consumers (pages 595–612)

      George Stone, James H. Barnes and Cameron Montgomery

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120704

    3. Market segmentation: A comparison of benefits/attributes desired and brand preference (pages 613–635)

      P. J. O'Connor and Professor Gary L. Sullivan

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120705

    4. Marketing implications of the expected role of physicians in family decisions concerning the institutionalization of the elderly (pages 647–662)

      Professor James W. Gentry, Professor Patricia F. Kennedy and Assistant Professor Gerrard Macintosh

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120707

    5. A comparative analysis of four scales of consumer involvement (pages 663–682)

      Banwari Mittal

      Article first published online: 11 SEP 2006 | DOI: 10.1002/mar.4220120708

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