Psychology & Marketing

Cover image for Psychology & Marketing

June 2001

Volume 18, Issue 6

Pages 527–655

    1. Illusions of marketing planners (pages 527–563)

      John A. Weber

      Article first published online: 3 MAY 2001 | DOI: 10.1002/mar.1020

    2. How buyers frame problems: Revisited (pages 617–655)

      Elizabeth J. Wilson, Robert C. McMurrian and Arch G. Woodside

      Article first published online: 3 MAY 2001 | DOI: 10.1002/mar.1023

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