Psychology & Marketing

Cover image for Psychology & Marketing

March 2002

Volume 19, Issue 3

Pages 235–328

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. The influence of topic involvement on mail-survey response behavior (pages 293–301)

      Patrick Van Kenhove, Katrien Wijnen and Kristof De Wulf

      Version of Record online: 28 FEB 2002 | DOI: 10.1002/mar.1053

    2. Determinants of mail-survey response: Survey design factors and respondent factors (pages 303–328)

      James G. Helgeson, Kevin E. Voss and Willbann D. Terpening

      Version of Record online: 28 FEB 2002 | DOI: 10.1002/mar.1054

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