Psychology & Marketing

Cover image for Psychology & Marketing

April 2002

Volume 19, Issue 4

Pages 329–387

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. When buyers also sell: The implications of pricing policies for customer satisfaction (pages 329–355)

      Wayne D. Hoyer, Andreas Herrmann and Frank Huber

      Article first published online: 8 MAR 2002 | DOI: 10.1002/mar.10013

    2. Cross-group comparisons: A cautionary note (pages 357–368)

      Boonghee Yoo

      Article first published online: 8 MAR 2002 | DOI: 10.1002/mar.10014

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