Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Consumer Knowledge Structures

June 2002

Volume 19, Issue 6

Pages 447–568

Issue edited by: Robert Lawson

  1. Editorials

    1. Top of page
    2. Editorials
    3. Research Articles
  2. Research Articles

    1. Top of page
    2. Editorials
    3. Research Articles
    1. Uncovering the cognitive duality of bilinguals through word association (pages 457–475)

      David Luna and Laura A. Peracchio

      Article first published online: 2 MAY 2002 | DOI: 10.1002/mar.10020

    2. Mapping consumers' mental models with ZMET (pages 477–501)

      Glenn L. Christensen and Jerry C. Olson

      Article first published online: 2 MAY 2002 | DOI: 10.1002/mar.10021

    3. Categorization bases and their influence on product category knowledge structures (pages 503–531)

      José Antonio Rosa and Joseph F. Porac

      Article first published online: 2 MAY 2002 | DOI: 10.1002/mar.10022

    4. “So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new products (pages 533–550)

      Jennifer Gregan-Paxton, Jonathan D. Hibbard, Frédéric F. Brunel and Pablo Azar

      Article first published online: 2 MAY 2002 | DOI: 10.1002/mar.10023

    5. The role of price knowledge in consumer product knowledge structures (pages 551–568)

      Robert Lawson and Parimal S. Bhagat

      Article first published online: 2 MAY 2002 | DOI: 10.1002/mar.10024

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