Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Psycholinguistics & Marketing

July - August 2002

Volume 19, Issue 7-8

Pages 569–712

Issue edited by: Tina M. Lowery

  1. Guest Editorial

    1. Top of page
    2. Guest Editorial
    3. Research Articles
    1. Does language matter? (pages 569–572)

      Tina M. Lowrey

      Article first published online: 31 MAY 2002 | DOI: 10.1002/mar.10025

  2. Research Articles

    1. Top of page
    2. Guest Editorial
    3. Research Articles
    1. Similarity of drug names: Comparison of objective and subjective measures (pages 641–661)

      Bruce L. Lambert, Don Donderi and John W. Senders

      Article first published online: 31 MAY 2002 | DOI: 10.1002/mar.10029

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