Psychology & Marketing

Cover image for Psychology & Marketing

Autumn (Fall) - Winter 1984

Volume 1, Issue 3-4

Pages fmi–fmi, 1–140

  1. Masthead

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Book Review
    1. You have free access to this content
      Masthead (page fmi)

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220010301

  2. Editorial

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Book Review
    1. Editor's note (pages 1–2)

      Ronald Jay Cohen

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220010302

  3. Articles

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Book Review
    1. Music for advertising effect (pages 3–8)

      Sidney Hecker

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220010303

    2. The effect of fear on purchase intentions (pages 73–82)

      Stephen W. Mcdaniel and Valarie A. Zeithaml

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220010308

    3. Psychology, marketing, and television (pages 97–101)

      Roger B. Fransecky

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220010310

    4. The media controller (pages 103–109)

      Robert Maxwell

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220010311

    5. Broadcast and cable: Made for each other (pages 121–126)

      William F. Baker

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220010313

    6. Options, challenges, and opportunities (pages 127–128)

      Lynn Martin Haskin

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220010314

    7. Programming! (page 137)

      James L. Loper

      Version of Record online: 5 SEP 2006 | DOI: 10.1002/mar.4220010316

  4. Book Review

    1. Top of page
    2. Masthead
    3. Editorial
    4. Articles
    5. Book Review

SEARCH

SEARCH BY CITATION