Psychology & Marketing

Cover image for Psychology & Marketing

January 2003

Volume 20, Issue 1

Pages 1–92

  1. Research Articles

    1. Top of page
    2. Research Articles
    3. Book Reviews
    1. Ethical ideologies: Efficient assessment and influence on ethical judgments of marketing practices (pages 1–21)

      Susan Bardi Kleiser, Eugene Sivadas, James J. Kellaris and Robert F. Dahlstrom

      Version of Record online: 20 DEC 2002 | DOI: 10.1002/mar.10056

    2. Effects of counterfactual thought on postpurchase consumer affect (pages 23–46)

      Suzanne B. Walchli and Janet Landman

      Version of Record online: 20 DEC 2002 | DOI: 10.1002/mar.10057

    3. Purchase-role structure in Korean families: Revisited (pages 47–57)

      Woonbong Na, Youngseok Son and Roger Marshall

      Version of Record online: 20 DEC 2002 | DOI: 10.1002/mar.10058

  2. Book Reviews

    1. Top of page
    2. Research Articles
    3. Book Reviews
    1. Bounded rationality: The adaptive toolbox (pages 87–92)

      Morris B. Holbrook

      Version of Record online: 20 DEC 2002 | DOI: 10.1002/mar.10060

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