Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Beyond Core Service

March 2003

Volume 20, Issue 3

Pages 187–273

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Beyond core service (pages 187–208)

      Ken Butcher, Beverley Sparks and Frances O'Callaghan

      Article first published online: 3 APR 2003 | DOI: 10.1002/mar.10067

    2. Metaphor as a method in the domain of marketing (pages 209–225)

      Joep P. Cornelissen

      Article first published online: 3 APR 2003 | DOI: 10.1002/mar.10068

    3. The influence of gender on mood effects in advertising (pages 249–273)

      Brett A. S. Martin

      Article first published online: 20 MAR 2003 | DOI: 10.1002/mar.10070

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