Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Radon: Appealing to Our Fears

May 2003

Volume 20, Issue 5

Pages 377–469

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Radon: Appealing to our fears (pages 377–394)

      Michael S. LaTour and John F. Tanner Jr.

      Article first published online: 4 APR 2003 | DOI: 10.1002/mar.10078

    2. Valenced attributions and risk in new-product decisions: How why indicates what's next (pages 395–432)

      David Forlani and Orville C. Walker Jr.

      Article first published online: 4 APR 2003 | DOI: 10.1002/mar.10079

    3. The effects of interaction on consumers' attitudes in focus groups (pages 433–454)

      Terry Bristol and Edward F. Fern

      Article first published online: 4 APR 2003 | DOI: 10.1002/mar.10080

    4. A scale for measuring store personality (pages 455–469)

      Alain d'Astous and Mélanie Lévesque

      Article first published online: 4 APR 2003 | DOI: 10.1002/mar.10081

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