Psychology & Marketing

Cover image for Psychology & Marketing

January 2004

Volume 21, Issue 1

Pages 1–73

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Advertising montage: Two theoretical perspectives (pages 1–15)

      Val Larsen, Newell D. Wright and Thomas Robert Hergert

      Version of Record online: 23 DEC 2003 | DOI: 10.1002/mar.10112

    2. Plugs versus placements: A comparison of alternatives for within-program brand exposure (pages 17–28)

      Michelle L. Roehm, Harper A. Roehm Jr. and Derrick S. Boone

      Version of Record online: 23 DEC 2003 | DOI: 10.1002/mar.10113

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