Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Fear Appeals in Social Marketing Campaigns

November 2004

Volume 21, Issue 11

Pages 885–986

Issue edited by: John R. Rossiter, Sandra Jones

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Special issue editorial: Fear appeals in social marketing campaigns (pages 885–887)

      John R. Rossiter and Sandra Jones

      Version of Record online: 22 SEP 2004 | DOI: 10.1002/mar.20038

  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Importance of fear in the case of genetically modified food (pages 889–908)

      Fleur J. M. Laros and Jan-Benedict E. M. Steenkamp

      Version of Record online: 22 SEP 2004 | DOI: 10.1002/mar.20039

    2. The role of fear in persuasion (pages 909–926)

      James Price Dillard and Jason W. Anderson

      Version of Record online: 22 SEP 2004 | DOI: 10.1002/mar.20041

    3. Fear appeals in social marketing: Strategic and ethical reasons for concern (pages 961–986)

      Gerard Hastings, Martine Stead and John Webb

      Version of Record online: 22 SEP 2004 | DOI: 10.1002/mar.20043

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