Psychology & Marketing

Cover image for Psychology & Marketing

July 2004

Volume 21, Issue 7

Pages 487–572

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Brand alliance and customer-based brand-equity effects (pages 487–508)

      Judith H. Washburn, Brian D. Till and Randi Priluck

      Version of Record online: 14 MAY 2004 | DOI: 10.1002/mar.20016

    2. An empirical analysis of the determinants of price tolerance (pages 533–551)

      Andreas Herrmann, Frank Huber, K. Sivakumar and Martin Wricke

      Version of Record online: 14 MAY 2004 | DOI: 10.1002/mar.20018

    3. The impact of the alliance on the partners: A look at cause–brand alliances (pages 509–531)

      Barbara A. Lafferty, Ronald E. Goldsmith and G. Tomas M. Hult

      Version of Record online: 14 MAY 2004 | DOI: 10.1002/mar.20017

    4. What happens when things go wrong? Retail sales explanations and their effects (pages 553–572)

      Jarrad Dunning, Anthony Pecotich and Aron O'Cass

      Version of Record online: 14 MAY 2004 | DOI: 10.1002/mar.20019

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