Psychology & Marketing

Cover image for Psychology & Marketing

September 2004

Volume 21, Issue 9

Pages 671–753

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Who's afraid of that ad? Applying segmentation to the protection motivation model (pages 671–696)

      Damien Arthur and Pascale Quester

      Article first published online: 21 JUL 2004 | DOI: 10.1002/mar.20024

    2. Exploring children's choice: The reminder effect of product placement (pages 697–713)

      Susan Auty and Charlie Lewis

      Article first published online: 21 JUL 2004 | DOI: 10.1002/mar.20025

    3. Means–end analysis: Does the affective state influence information processing style? (pages 715–737)

      Frank Huber, Suzanne C. Beckmann and Andreas Herrmann

      Article first published online: 21 JUL 2004 | DOI: 10.1002/mar.20026

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