Psychology & Marketing

Cover image for Psychology & Marketing

October 2006

Volume 23, Issue 10

Pages 799–884

  1. Research Article

    1. Top of page
    2. Research Article
    1. Animation attracts: The attraction effect in an on-line shopping environment (pages 799–811)

      Barbara Fasolo, Raffaella Misuraca, Gary H. McClelland and Maurizio Cardaci

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/mar.20134

    2. Effects of perceived behavioral control on the consumer usage intention of e-coupons (pages 841–864)

      Hyunmo Kang, Minhi Hahn, David R. Fortin, Yong J. Hyun and Yunni Eom

      Version of Record online: 29 AUG 2006 | DOI: 10.1002/mar.20136

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