Psychology & Marketing

Cover image for Psychology & Marketing

December 2006

Volume 23, Issue 12

Pages 975–1054

  1. Research Article

    1. Top of page
    2. Research Article
    1. A rose by any other name …: Color-naming influences on decision making (pages 975–993)

      Jeanine L. Skorinko, Suzanne Kemmer, Michelle R. Hebl and David M. Lane

      Version of Record online: 30 OCT 2006 | DOI: 10.1002/mar.20142

    2. Guilt appeals: The mediating effect of responsibility (pages 1035–1054)

      Debra Z. Basil, Nancy M. Ridgway and Michael D. Basil

      Version of Record online: 30 OCT 2006 | DOI: 10.1002/mar.20145

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