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Psychology & Marketing

Copyright © 2013 Wiley Periodicals, Inc., A Wiley Company

Cover image for Psychology & Marketing

March 2006

Volume 23, Issue 3

Pages 203–272

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Research Article
1. Top of page
2. Research Article
1. When service fails: The role of the salesperson and the customer (pages 203–224)
  Chia-Chi Chang
  Article first published online: 1 FEB 2006 | DOI: 10.1002/mar.20096
2. Product attributes for business markets: Implications for selling and sales management (pages 225–251)
  J. David Lichtenthal and Stephen A. Goodwin
  Article first published online: 1 FEB 2006 | DOI: 10.1002/mar.20097
3. Comparing, not confirming personal introspection: A comment on Woodside (2004) (pages 253–256)
  Stephen J. Gould
  Article first published online: 1 FEB 2006 | DOI: 10.1002/mar.20098
4. Overcoming the illusion of will and self-fabrication: Going beyond naïve subjective personal introspection to an unconscious/conscious theory of behavior explanation (pages 257–272)
  Arch G. Woodside
  Article first published online: 1 FEB 2006 | DOI: 10.1002/mar.20099

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