Psychology & Marketing

Cover image for Psychology & Marketing

June 2006

Volume 23, Issue 6

Pages 465–553

  1. Research Article

    1. Top of page
    2. Research Article
    1. Consumer evaluation of brand alliance signals (pages 465–486)

      Bashar S. Gammoh, Kevin E. Voss and Goutam Chakraborty

      Version of Record online: 1 MAY 2006 | DOI: 10.1002/mar.20130

    2. Toward sustainable consumption: Researching voluntary simplifiers (pages 515–534)

      Seonaidh McDonald, Caroline J. Oates, C. William Young and Kumju Hwang

      Version of Record online: 1 MAY 2006 | DOI: 10.1002/mar.20132

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