Psychology & Marketing

Cover image for Psychology & Marketing

September 2006

Volume 23, Issue 9

Pages 727–798

  1. Research Article

    1. Top of page
    2. Research Article
    1. Implicit consumer preferences and their influence on product choice (pages 727–740)

      Malte Friese, Michaela Wänke and Henning Plessner

      Article first published online: 28 JUL 2006 | DOI: 10.1002/mar.20126

    2. Evaluation of age-related labels by senior citizens (pages 783–798)

      Bert Weijters and Maggie Geuens

      Article first published online: 28 JUL 2006 | DOI: 10.1002/mar.20129

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