Psychology & Marketing

Cover image for Psychology & Marketing

January 2007

Volume 24, Issue 1

Pages 1–91

  1. Research Article

    1. Top of page
    2. Research Article
    1. Brand name influence on brand perception (pages 1–24)

      Michaela Wänke, Andreas Herrmann and Dorothea Schaffner

      Version of Record online: 29 NOV 2006 | DOI: 10.1002/mar.20150

    2. Can brand encounters inspire flashbulb memories? (pages 25–40)

      Harper A. Roehm, Jr. and Michelle L. Roehm

      Version of Record online: 29 NOV 2006 | DOI: 10.1002/mar.20151

    3. On market mavens and consumer self-confidence: A cross-cultural study (pages 69–91)

      Piotr Chelminski and Robin A. Coulter

      Version of Record online: 29 NOV 2006 | DOI: 10.1002/mar.20153

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