Psychology & Marketing

Cover image for Psychology & Marketing

December 2007

Volume 24, Issue 12

Pages 1025–1109

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Measuring values using best-worst scaling: The LOV example (pages 1043–1058)

      Julie Anne Lee, Geoffrey N. Soutar and Jordan Louviere

      Version of Record online: 7 NOV 2007 | DOI: 10.1002/mar.20197

    2. Toward a unified theory of consumer acceptance technology (pages 1059–1084)

      Songpol Kulviwat, Gordon C. Bruner II, Anand Kumar, Suzanne A. Nasco and Terry Clark

      Version of Record online: 7 NOV 2007 | DOI: 10.1002/mar.20196

    3. Errata (page 1109)

      Version of Record online: 7 NOV 2007 | DOI: 10.1002/mar.20202

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