Psychology & Marketing

Cover image for Psychology & Marketing

May 2007

Volume 24, Issue 5

Pages 403–495

  1. Research Article

    1. Top of page
    2. Research Article
    1. Effects of television brand placement on brand image (pages 403–420)

      Eva A. van Reijmersdal, Peter C. Neijens and Edith G. Smit

      Article first published online: 4 APR 2007 | DOI: 10.1002/mar.20166

    2. The effects of optimal time of day on persuasion processes in older adults (pages 475–495)

      Carolyn Yoon, Michelle P. Lee and Shai Danziger

      Article first published online: 4 APR 2007 | DOI: 10.1002/mar.20169

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