Psychology & Marketing

Copyright © 2013 Wiley Periodicals, Inc., A Wiley Company

Cover image for Psychology & Marketing

Special Issue: New Developments in E-Commerce

July 2008

Volume 25, Issue 7

Pages 565–710

Issue edited by: Charles R. Taylor, Doo-Hee Lee

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Introduction: New developments in E-commerce research (pages 565–567)

      Charles R. Taylor and Doo-Hee Lee

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20233

  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Consumer learning and the effects of virtual experience relative to indirect and direct product experience (pages 568–586)

      Terry Daugherty, Hairong Li and Frank Biocca

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20225

    2. The electronic service quality model: The moderating effect of customer self-efficacy (pages 587–601)

      Youjae Yi and Taeshik Gong

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20226

    3. Building customer relationships in an electronic age: The role of interactivity of E-commerce Web sites (pages 602–618)

      Doyle Yoon, Sejung Marina Choi and Dongyoung Sohn

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20227

    4. Consumer acceptance of online auctions: An extension and revision of the TAM (pages 619–636)

      Barbara B. Stern, Marla B. Royne, Thomas F. Stafford and Carol C. Bienstock

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20228

    5. Leveraging sponsorships on the Internet: Activation, congruence, and articulation (pages 637–654)

      Clinton S. Weeks, T. Bettina Cornwell and Judy C. Drennan

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20229

    6. Can consumers recognize misleading advertising content in a media rich online environment? (pages 655–674)

      Anu Mitra, Mary Anne Raymond and Christopher D. Hopkins

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20230

    7. Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions (pages 675–691)

      Jeremy Kees, Paula Fitzgerald Bone, John Kozup and Pam Scholder Ellen

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20231

    8. Voluntary self-disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on blogs (pages 692–710)

      Doo-Hee Lee, Seunghee Im and Charles R. Taylor

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20232

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