Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: New Developments in E-Commerce

July 2008

Volume 25, Issue 7

Pages 565–710

Issue edited by: Charles R. Taylor, Doo-Hee Lee

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Introduction: New developments in E-commerce research (pages 565–567)

      Charles R. Taylor and Doo-Hee Lee

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20233

  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Building customer relationships in an electronic age: The role of interactivity of E-commerce Web sites (pages 602–618)

      Doyle Yoon, Sejung Marina Choi and Dongyoung Sohn

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20227

    2. Consumer acceptance of online auctions: An extension and revision of the TAM (pages 619–636)

      Barbara B. Stern, Marla B. Royne, Thomas F. Stafford and Carol C. Bienstock

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20228

    3. Leveraging sponsorships on the Internet: Activation, congruence, and articulation (pages 637–654)

      Clinton S. Weeks, T. Bettina Cornwell and Judy C. Drennan

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20229

    4. Can consumers recognize misleading advertising content in a media rich online environment? (pages 655–674)

      Anu Mitra, Mary Anne Raymond and Christopher D. Hopkins

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20230

    5. Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions (pages 675–691)

      Jeremy Kees, Paula Fitzgerald Bone, John Kozup and Pam Scholder Ellen

      Article first published online: 10 JUN 2008 | DOI: 10.1002/mar.20231

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