Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: New Media: Mobile Advertising and Marketing

August 2008

Volume 25, Issue 8

Pages 711–837

Issue edited by: Charles R. Taylor, Doo Hee Lee

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Introduction: New media: Mobile advertising and marketing (pages 711–713)

      Charles R. Taylor and Doo-Hee Lee

      Version of Record online: 10 JUL 2008 | DOI: 10.1002/mar.20234

  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. A model of adoption of digital multimedia broadcasting (DMB) service: Comparisons in Korea, Japan, and Germany (pages 806–820)

      Kyung Hoon Kim, Eunju Ko, Ikuo Takahashi, Ralf Schellhase, Myung Soo Kim and Chang Han Lee

      Version of Record online: 10 JUL 2008 | DOI: 10.1002/mar.20240

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