Psychology & Marketing

Cover image for Psychology & Marketing

October 2009

Volume 26, Issue 10

Pages 865–949

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Shaping online consumer choice by partitioning the Web (pages 908–926)

      Jolie M. Martin and Michael I. Norton

      Article first published online: 3 SEP 2009 | DOI: 10.1002/mar.20305

    2. Comparing factor analytical and circumplex models of brand personality in brand positioning (pages 927–949)

      Jia Yao Esther Bao and Jillian C. Sweeney

      Article first published online: 3 SEP 2009 | DOI: 10.1002/mar.20306

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