Psychology & Marketing

Cover image for Psychology & Marketing

December 2009

Volume 26, Issue 12

Pages 1031–1129

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. 25 years of Psychology & Marketing: a multidimensional review (pages 1031–1065)

      Haseeb Ahmed Shabbir, Jon Reast and Dayananda Palihawadana

      Article first published online: 2 NOV 2009 | DOI: 10.1002/mar.20311

    2. Consumers' inferences about quality across diverse service providers (pages 1066–1078)

      Anja Reimer and Valerie Folkes

      Article first published online: 2 NOV 2009 | DOI: 10.1002/mar.20312

    3. Metaphor's validity in marketing research (pages 1079–1090)

      Sonia Capelli and Alain Jolibert

      Article first published online: 2 NOV 2009 | DOI: 10.1002/mar.20313

    4. Third-person perception and purchase behavior in response to various selling methods (pages 1091–1107)

      Nurit Tal-Or, Shiri Shilo and Talia Meister

      Article first published online: 2 NOV 2009 | DOI: 10.1002/mar.20314

    5. Effectiveness of price discounts and premium promotions (pages 1108–1129)

      Mariola Palazon and Elena Delgado-Ballester

      Article first published online: 2 NOV 2009 | DOI: 10.1002/mar.20315

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