Psychology and Marketing

Copyright © 2012 Wiley Periodicals, Inc., A Wiley Company

Cover image for Psychology and Marketing

Special Issue: Assortment Structure and Choice

March 2009

Volume 26, Issue 3

Pages 195–320

Issue edited by: Benjamin Scheibehenne, Peter M. Todd

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Introduction to the special issue on assortment structure and choice (pages 195–196)

      Benjamin Scheibehenne and Peter M. Todd

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20267

  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Satisfaction in choice as a function of the number of alternatives: When “goods satiate” (pages 197–203)

      Elena Reutskaja and Robin M. Hogarth

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20268

    2. Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction (pages 204–212)

      Graeme A. Haynes

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20269

    3. The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter (pages 213–228)

      Barbara Fasolo, Floriana A. Carmeci and Raffaella Misuraca

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20270

    4. What moderates the too-much-choice effect? (pages 229–253)

      Benjamin Scheibehenne, Rainer Greifeneder and Peter M. Todd

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20271

    5. Size, entropy, and density: What is the difference that makes the difference between small and large real-world assortments? (pages 254–279)

      Barbara Fasolo, Ralph Hertwig, Michaela Huber and Mark Ludwig

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20272

    6. Testing the tyranny of too much choice against the allure of more choice (pages 280–298)

      Chris M. White and Ulrich Hoffrage

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20273

    7. Leaving the store empty-handed: Testing explanations for the too-much-choice effect using decision field theory (pages 299–320)

      Ryan K. Jessup, Elizabeth S. Veinott, Peter M. Todd and Jerome R. Busemeyer

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20274

SEARCH

SEARCH BY CITATION