Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Assortment Structure and Choice

March 2009

Volume 26, Issue 3

Pages 195–320

Issue edited by: Benjamin Scheibehenne, Peter M. Todd

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
    1. Introduction to the special issue on assortment structure and choice (pages 195–196)

      Benjamin Scheibehenne and Peter M. Todd

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20267

  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. The effect of choice complexity on perception of time spent choosing: When choice takes longer but feels shorter (pages 213–228)

      Barbara Fasolo, Floriana A. Carmeci and Raffaella Misuraca

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20270

    2. What moderates the too-much-choice effect? (pages 229–253)

      Benjamin Scheibehenne, Rainer Greifeneder and Peter M. Todd

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20271

    3. Testing the tyranny of too much choice against the allure of more choice (pages 280–298)

      Chris M. White and Ulrich Hoffrage

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20273

    4. Leaving the store empty-handed: Testing explanations for the too-much-choice effect using decision field theory (pages 299–320)

      Ryan K. Jessup, Elizabeth S. Veinott, Peter M. Todd and Jerome R. Busemeyer

      Article first published online: 9 FEB 2009 | DOI: 10.1002/mar.20274

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