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Psychology & Marketing

Cover image for Psychology & Marketing

Special Issue: Marketing Movies

May 2009

Volume 26, Issue 5

Pages 397–478

Issue edited by: Steven R. Pritzker

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
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      Marketing movies: An introduction to the special issue (pages 397–399)

      Steven R. Pritzker

      Article first published online: 17 APR 2009 | DOI: 10.1002/mar.20279

  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. You have free access to this content
    2. You have free access to this content
    3. You have free access to this content
    4. You have free access to this content
      Do experts and novices evaluate movies the same way? (pages 470–478)

      Jonathan A. Plucker, James C. Kaufman, Jason S. Temple and Meihua Qian

      Article first published online: 17 APR 2009 | DOI: 10.1002/mar.20283

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