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Psychology and Marketing

Copyright © 2012 Wiley Periodicals, Inc., A Wiley Company

Cover image for Psychology and Marketing

Special Issue: Marketing Movies

May 2009

Volume 26, Issue 5

Pages 397–478

Issue edited by: Steven R. Pritzker

  1. Introduction

    1. Top of page
    2. Introduction
    3. Research Articles
    1. You have free access to this content
      Marketing movies: An introduction to the special issue (pages 397–399)

      Steven R. Pritzker

      Article first published online: 17 APR 2009 | DOI: 10.1002/mar.20279

  2. Research Articles

    1. Top of page
    2. Introduction
    3. Research Articles
    1. You have free access to this content
      Cinematic success criteria and their predictors: The art and business of the film industry (pages 400–420)

      Dean Keith Simonton

      Article first published online: 17 APR 2009 | DOI: 10.1002/mar.20280

    2. You have free access to this content
      Creativity and integrity: Marketing the “in development” screenplay (pages 421–444)

      Brooks Ferguson

      Article first published online: 17 APR 2009 | DOI: 10.1002/mar.20281

    3. You have free access to this content
      Values of protagonists in best pictures and blockbusters: Implications for marketing (pages 445–469)

      Douglas Charles Beckwith

      Article first published online: 17 APR 2009 | DOI: 10.1002/mar.20282

    4. You have free access to this content
      Do experts and novices evaluate movies the same way? (pages 470–478)

      Jonathan A. Plucker, James C. Kaufman, Jason S. Temple and Meihua Qian

      Article first published online: 17 APR 2009 | DOI: 10.1002/mar.20283

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