Psychology & Marketing

Cover image for Psychology & Marketing

August 2009

Volume 26, Issue 8

Pages 689–777

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations (pages 689–713)

      Brad D. Carlson, John C. Mowen and Xiang Fang

      Article first published online: 1 JUL 2009 | DOI: 10.1002/mar.20295

    2. Cultural value, consumption value, and global brand image: A cross-national study (pages 714–735)

      Hye-Jung Park and Nancy J. Rabolt

      Article first published online: 1 JUL 2009 | DOI: 10.1002/mar.20296

    3. Complaining: A function of attitude, personality, and situation (pages 760–777)

      John Thøgersen, Hans Jørn Juhl and Carsten Stig Poulsen

      Article first published online: 1 JUL 2009 | DOI: 10.1002/mar.20298

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