Psychology & Marketing

Cover image for Psychology & Marketing

September 2009

Volume 26, Issue 9

Pages 779–863

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. The reflection effect in time-related decisions (pages 793–812)

      Nobuhide Zushi, Eleonora Curlo and Gloria P. Thomas

      Version of Record online: 5 AUG 2009 | DOI: 10.1002/mar.20300

    2. The effect and moderation of gender identity congruity: Utilizing “real women” advertising images (pages 813–843)

      Stéphanie Feiereisen, Amanda J. Broderick and Susan P. Douglas

      Version of Record online: 5 AUG 2009 | DOI: 10.1002/mar.20301

SEARCH

SEARCH BY CITATION