Psychology & Marketing

Cover image for Psychology & Marketing

September 2009

Volume 26, Issue 9

Pages 779–863

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. The reflection effect in time-related decisions (pages 793–812)

      Nobuhide Zushi, Eleonora Curlo and Gloria P. Thomas

      Article first published online: 5 AUG 2009 | DOI: 10.1002/mar.20300

    2. The effect and moderation of gender identity congruity: Utilizing “real women” advertising images (pages 813–843)

      Stéphanie Feiereisen, Amanda J. Broderick and Susan P. Douglas

      Article first published online: 5 AUG 2009 | DOI: 10.1002/mar.20301

    3. Product involvement in organic food consumption: Does ideology meet practice? (pages 844–863)

      Anssi Tarkiainen and Sanna Sundqvist

      Article first published online: 5 AUG 2009 | DOI: 10.1002/mar.20302

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