Psychology and Marketing

Copyright © 2012 Wiley Periodicals, Inc., A Wiley Company

Cover image for Psychology and Marketing

January 2010

Volume 27, Issue 1

Pages 1–89

  1. Research Articles

    1. Top of page
    2. Research Articles
    1. Public commitment as a motivator for weight loss (pages 1–12)

      Prashanth U. Nyer and Stephanie Dellande

      Article first published online: 8 DEC 2009 | DOI: 10.1002/mar.20316

    2. Value-driven Internet shopping: The mental accounting theory perspective (pages 13–35)

      Sumeet Gupta and Hee-Woong Kim

      Article first published online: 8 DEC 2009 | DOI: 10.1002/mar.20317

    3. How price increases affect future purchases: The role of mental budgeting, income, and framing (pages 36–53)

      Christian Homburg, Nicole Koschate and Dirk Totzek

      Article first published online: 8 DEC 2009 | DOI: 10.1002/mar.20318

    4. Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance (pages 54–70)

      Tsung-Chi Liu, Chung-Yu Wang and Li-Wei Wu

      Article first published online: 8 DEC 2009 | DOI: 10.1002/mar.20319

    5. Salespersons' self-monitoring: Direct, indirect, and moderating effects on salespersons' organizational citizenship behavior (pages 71–89)

      Belén Bande Vilela, José Antonio Varela González and Pilar Fernández Ferrín

      Article first published online: 8 DEC 2009 | DOI: 10.1002/mar.20320

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